How to Plan and Execute an Augmentum Web Migration
Migrating to a new web platform, changing your domain name, or merging multiple websites can be challenging. If not done correctly, your site could experience problems during the transition, affecting customers and resulting in lost revenue.
This is why it’s essential to plan the Augmentum web migration process and execute it well carefully. Some steps include identifying migration goals, involving internal stakeholders, creating an overview of metrics and benchmarks, setting a migration deadline, and creating a content inventory. They can also help companies with social media marketing. They can launch Facebook and Linkedin ads to generate leads.
Once you’ve completed the necessary planning and preparations, it’s time to execute the migration. The key to a successful migration is to test the site extensively to ensure everything works as intended. This includes testing all the pages and confirming that the XML site map-a top-level index of all available URLs on your website performs. Setting up 301 redirects to move old pages to their respective new pages is also essential. This minimizes the risk of losing traffic from customers who may have bookmarked pages that no longer exist.
Depending on the size of your website, you can choose to migrate all at once or divide the migration into several smaller milestones. Both have their benefits and drawbacks. A big-bang approach is typically cheaper but can cause headaches if some bugs or issues need to be worked out. A phased course offers a slower implementation but may have more success at minimizing the impact on customers and employees.
A good marketing agency can help you transition and ensure a smooth migration. The agency can help with all aspects of the migration, including design, development, SEO, and copywriting. It can also help establish an initial timeline and assemble a list of tasks to complete by each team member.
Kent Town-based Augmentum web migration Digital has been helping small businesses grow and attract more clients through online marketing and advertising. The company focuses on each client’s ultimate objective and tailors its strategies to fit their needs. The company provides SEO, Google Ad Words, and social media marketing campaigns. It has an excellent track record and many positive reviews from past clients.
Reduced Downtime
The ideal scenario for a website migration would be completing the process without downtime. Unfortunately, this is not always possible. Several factors can cause prolonged site downtime during migration, including cyber-attacks, hardware and software issues, slow servers, and more. In addition, the time it takes for web browsers to purge cached files can also impact the duration of website downtime during migration. Fortunately, there are a few steps that can be taken to reduce the amount of downtime experienced during the website migration process. These include performing the migration ‘out of hours and creating a system status page to notify customers of potential downtime.
Augmentum Web Migration Tools
If you’re planning an Augmentum web migration, it’s essential to have tools to help you audit and keep track of the critical metrics affecting SEO. Using tools designed explicitly for this purpose will help you ensure that your migration goes smoothly and is error-free from start to finish.
During a site migration, it’s best to freeze content and avoid adding new pages until after the launch of the new site. This will limit the number of people who experience a disruption to their site experience. It’s also good to schedule the migration during off-hours or a season with low traffic levels.
Before migrating, you should have a complete list of all existing URLs. This will help you create a content map and identify errors like bad redirects, 5xx, and pagination issues. You can use a tool like Screaming Frog’s SEO Spider to extract this information for free.
It would help if you involved a cross-departmental team to get the most out of your website migration. This should include system admins, developers, SEOs and designers. This will allow everyone to weigh in on the project and ensure it’s implemented properly.
Pricing
Augmentum Digital is an Australian-based company that offers services to help local and national businesses grow. They have a team of marketing experts who specialize in SEO and Google Ad Campaigns. They are focused on ROI and ensure that the campaigns deliver results for their clients. They also offer web design and content marketing services to help businesses optimize their websites. They can also help companies with social media marketing. They can launch Facebook and Linkedin ads to generate leads.
